Sugar Addicts and Their Addiction to Hyperpalatable Foods

Sugar Addicts and Their Addiction to Hyperpalatable Foods


Adrian Dorsey


A few people have been seriously offended at my comparison of sugar to cocaine. I want to assure you that this is not something that I came up with. This is not my opinion. In spite those who wish it were not true, there is sound research to back up that hyperpalatable foods, sodas, and juices laced with sugar do induce reward and cravings that are not unlike that found to be induced by street drugs.

I will also admit that it has taken awhile for me to wrap my brain around the concept of sugar being more addictive than cocaine as well but apparently the research data does exist to support it. I know it sounds crazy but just google it and take a few moments to exhaust the references that come up about it. Here are a few. I have had about six months to digest this concept and I still shake my head over it, but I would not have made the statement if I was in doubt of the sources.

If you take offense to this information I want you to consider question, “Why are you taking offense?” If the research is sound and you have what it takes to do some of your own research then why the drama queen reaction? Or is it the addict within you that is offended because your drug is being called out which is responsible for you not being able to fight the foods and drinks that you know are slowly killing you and you cannot even STOP!


I want to reinforce that you should NOT take my word for it. Challenge this information! If the evidence is sound than it should withstand any challenge from any angle but if there is something wrong with it than we need to find out where it falls short. So do not get mad at me for being the messenger.

Here are a few links that talk about it. I am not even going to hide them behind hyperlinks!

This link here is from the National Center for Biotechnology Information

I will post the actual review from the NCBI here for you to glance at: 

Sugar addiction: pushing the drug-sugar analogy to the limit.
Ahmed SH1, Guillem K, Vandaele Y.
Author information
To review research that tests the validity of the analogy between addictive drugs, like cocaine, and hyperpalatable foods, notably those high in added sugar (i.e., sucrose).
Available evidence in humans shows that sugar and sweetness can induce reward and craving that are comparable in magnitude to those induced by addictive drugs. Although this evidence is limited by the inherent difficulty of comparing different types of rewards and psychological experiences in humans, it is nevertheless supported by recent experimental research on sugar and sweet reward in laboratory rats. Overall, this research has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine (i.e., more resistant to functional failures), possibly reflecting past selective evolutionary pressures for seeking and taking foods high in sugar and calories.
The biological robustness in the neural substrates of sugar and sweet reward may be sufficient to explain why many people can have difficultly to control the consumption of foods high in sugar when continuously exposed to them.

I know it is crazy but it sure goes a long way to explain why people continue to eat foods they know are bad for them because they can’t stop themselves.

This is the behavior of the addict! I know because I used to be addicted to this crap! It was not fun drying out from these toxins. It hurt both physically and mentally. My mood was all over the place as cravings gnawed at my very being. I wanted anything with sugar in it but the fact that I recognized that I was jonesing for sugar was enough to keep me stubborn enough to fight it.

Finally after almost a year the cravings suddenly left. Overnight it seemed that vegetables and fruits had flavors I was not capable of recognizing or appreciating before. All I wanted to eat was greens and more greens along with good wholesome organic fruit.

When it came right down to it I had to ask myself was it the chocolate I was craving in a chocolate bar or was it the sugar. Because although chocolate can be healthy in a richer darker state it is really bitter without the added sugar. Then it donned on me that it was the sugar! I have had to rediscover a taste for real chocolate over the last few years.

Sugar falling from Silver Spoon. Focus on edge of spoon sugar pile top.

I eventually came to the conclusion that I was a sugar addict and I was addicted to hyperpalatable foods and drinks laced with this dangerous chemical.

I kicked the addiction to sugar. Sure there are times that I wrestle with temptation but then I remind myself that I might as well be doing street drugs and then I walk away.

If a nobody like myself can overcome sugar, high fructose corn syrup, sucrose and learn to identify the 56 elusive names that these chemicals hide under then so can you. You can kick these hyperpalatable foods, sodas, and juices out of your diet and improve your health by learning to OWN YOUR LIFE!


1 ping

    • Beth on September 18, 2016 at 12:23 am
    • Reply

    Actually, when I was in college studying molecular biology, we were taught that sugar is more addictive than heroin and that if it came before the FDA today as a new product, they would never allow it to pass. Sorry about your testosterone issues, my hubs struggles with that as well and it sucks!

    1. Thanks for your comment, Beth! That sugar is nasty stuff! I was super addicted to it for a lot of years but I have been basically carb free now for several years and so much healthier!

  1. So, you eat well for a few weeks or months begrudgingly and then return to the crap menu of hyper-palatable food losing all those gains nearly overnight. That is one reason a diet is nothing more than DIE with a T.

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